In an interview with the Wall Street Journal, Apple CEO Tim Cook dropped another hint that new types of products are on the way.
Sitting down with the WSJ’s Daisuke Wakabayashi Cook said, "there will be new [product] categories we’re not ready to talk about it, but we’re working on some really great stuff."
When prodded on the rumors of a larger 12.9-inch iPad Cook declined to comment. Instead the Apple CEO went on elaborating that any "reasonable" person would consider what Apple is working on to be a new category.
From Cook’s answers, the outlook on Apple’s future device portfolio is about as clear as muddy water. By saying the new products would interest any reasonable person leaves speculation open to anything from a dedicated smartwatch to an Apple iTV set.
The real question on consumers and investors mind is whether Apple still can innovate. Proving doubt is on the minds of everyone, Apple’s stock value has fallen to a current $521 reaching a $700 high in mid-September.
It’s clear Apple has to move out of its comfort zone and develop more devices than the music players, computers, smartphones, and the tablets it currently produces.
Early reports suggest Apple is already making big shakeups with its next iPhone to be an even bigger departure than the half-inch screen extension seen on the iPhone 5.
The iPhone 6 is likely to be an even larger 4.8-inch handset. Potentially, we may also see a new phablet sibling as the Cupertino company’s first handset to break the five-plus inch barrier.
Apple has a lot to prove by promising new products and hopefully we’ll see some exciting announcements to back up all the hype we heard so far.
- Does Apple still make amazing products? Find out in our review of its latest item, the iPad Air.