Yahoo has officially announced the integration of Yelp ratings and recommendations into its search results, as it seeks to narrow the ever-present chasm between itself and Google.
In a blog post on Wednesday, the company said desktop and mobile searches will now feature user reviews, business listings and star-ratings from the popular location-based portal.
The web giant, who’s search results are still powered by Bing, said those listings are also accompanied by a selection of high quality photos, sourced from Yelp.
The integration, which was first rumoured last month, will go a long way to boosting Yahoo’s most recent efforts to improve its Local Search and Yahoo Maps functionality
All about context
The news comes amid persistent rumours that Yahoo is looking to once again build its own search engine and end its reliance on Microsoft.
Reports earlier this year suggested CEO Marissa Mayer ‘hates’ the partnership with Bing, which still has around 5 years to run, and wants out of the arrangement ASAP.
At a recent conference, Mayer hinted Yahoo’s future search efforts would be focused on local and contextual search.
She said: "When I look at things like contextual search, I get really excited. The amount of information available to build a service on, it’s just incredible."
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