Going modular may be even cheaper than some imagined.
According to Google’s Advanced Technology and Projects team, the folks behind Project Ara, speaking with Time, Google wants to get the first barebone version on the market for as little as $50 (about £29/AU$55).
This "grayphone" will consist of little more than a frame, screen and Wi-Fi radio, and it will be "designed to be sold at convenience stores." Users could then swap out and plug in parts as they like, which will presumably cost a price per piece.
Google hopes to put a consumer-ready version on sale in the first part of 2015.
The Time report also reveals that Google plans to have some level of control over Ara hardware.
The platform supports three sizes of phone – mini, medium and jumbo (think phablet) – which will be determined by an aluminum endoskeleton. This component will be Google-branded.
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