It seems that everywhere you go, people are clutching their shiny white smartphones, silver tablets, and ultra thin laptops, and if you look closely you’ll no doubt see an Apple logo on the majority of them. Although many of their products are associated with fun apps and leisure time, business use is growing, and more people than ever are seeing the advantages that these devices have. Here are just some of the ways that Apple can help your business to function on a day to day basis, as well as helping it grow in the long term.
On the move
Not many people spend their days chained to their desks. We all have clients to see and business to conduct, so need to take all our information with us. This is where it can pay to have devices that are the same brand, meaning we can easily sync files between our mobile, tablet, or laptop, then save them neatly on our desktop computer.
Tablets such as the iPad are especially popular with business people, and the advantages of these devices include:
Easy to show images to clients
Fast, easy to use interface
Holds lots of files including photos, music, and videos
Easily connects to projectors or docking devices
Lets you share content quickly and efficiently
With WiFi available in so many places, and 3G to keep you busy during those long train journeys, it’s never been easier to connect to your work’s network and be productive during your downtime.
There’s an app for that
From accounting to solitaire, there are millions of apps available on the Apple store, and many of them are suitable for business use. That’s why so many corporate clients are using devices such as the iPhone 5. Not only is it fun to play with, but it also has lots of serious functions, and there are new apps in development all the time.
As well as the usual utilities you’d expect from a phone, Apple have some features that can really save you time. From reading the newspaper to dictating a letter, the possibilities for using your smartphone are endless, and you can even create your own in-house apps with the exact features you want.
High power, high capacity
Apple laptops have always been known for being innovative, and in recent years they have become almost mandatory amongst certain professionals. This is especially true in the creative field, where their high memory capacity makes them ideal for creating glossy, professional publications, and where Apple laptops are even used by film-makers and editors. This kind of endorsement shows just how powerful Apple’s products have become, and if you want to keep up with clients, as well as the competition, using an Apple product can often help you to do that.
Because of innovations such as Cloud storage, it’s also easier to work on huge files such as movies without having to worry about running out of memory. Apple makes great use of their Cloud feature, and it easily syncs with your devices to make your projects run smoothly.
There are many reasons why Apple is becoming more popular in the business world, and much of it is to do with how easy it is to use. If you know how to use one device, you can use the others with minimal training, and the interfaces are designed so that even the most computer illiterate can use them to wow clients. Whether it’s showing off your product line, or creating beautiful images, Apple is truly one of the leaders in creative products that are built to be user friendly.