Apple stores will offer gift cards on Black Friday instead of the discounts expected by shoppers.
The day after Thanksgiving, also known as Black Friday, is a day of blissful debauchery for eager shoppers, who swarm retail stores in the wee hours of the morning and all through the day in search of unprecedented once-a-year deals.
But unlike years past, Apple won’t offer discounts this time. Instead, shoppers will receive Apple Store gift cards with select purchases.
The coupons are available to shoppers both in Apple’s retail stores and online, including in regions outside the US. In fact, Australian shoppers can see them now.
We won’t know the exact values of the coupons being offered outside Australia until the promotion goes live in other regions, but shoppers down under who buy any MacBook Pro, MacBook Air, or iMac will get an AU$150 ($136, £83) gift card.
The iPad Air, on the other hand, comes with an AU$75 ($68, £41) gift card, while the iPad mini, iPad 2 and iPod touch come with a mere AU$50 ($46, £27).
Even further down the ladder is the iPod nano, which comes with just AU$25 ($23, £13).
Gift cards also come with third-party products like the Olloclip, Parrot AR.Drone, the Fitbit Flex, and Beats headphones.
Apple no doubt figures it will make out just fine tomorrow anyway, what with the hordes of shoppers who will inevitably appear with cash in hand ready to make a purchase.
Hopefully Apple Stores survive the ire of those mobs of shoppers when employees try to hand them gift cards instead of discounts.
Of course, if you really want a discounted Apple product, plenty of other retailers will no doubt be offering the deals Black Friday shoppers expect.
- TechRadar Tip Off: Top Black Friday deals we recommend