Twitter’s first earnings report since becoming a public company has shown that user base growth began stalling in the second half of last year, but if CEO Dick Costolo has his way, 2014 will end up being a big year for the social media giant.
During an earnings call, Costolo outlined four objectives for the company to take on growth this year, and one of them could see the company develop a new product.
Hinting that Twitter could be getting into the private messaging space, Costolo stated that one of the objectives is to make conversations easier – both public and private.
He didn’t reveal if that actually means a standalone app like Vine or simply a beefier Direct Message tool, but with the popularity of apps like WhatsApp and previous rumors that Twitter is working on a messaging app, there’s no reason to not believe that Twitter won’t come out with a more dedicated messaging product this year.
Tweeting made easy
Another objective with a focus in the mobile sphere, the social media giant will be looking at a new native mobile sign up to make getting onto Twitter on mobile easier
We could also be in for an overhaul of Twitter’s current chronological structure of tweets, as Costolo noted that the company will be looking better organize content and perhaps make things more easily searchable
Instead, there will be a focus on topic-based discovery – meaning you won’t have to scroll down an endless stream of tweets to find that funny picture.
Twitter is not shy when it comes to trying new tools and features, and this topic-based organization will definitely help with another objective for Twitter this year – more photos and videos.
With it’s final objective, it hopes that a richer media experience will attract new users, which could simply result in easier tools to upload Vines or add pictures.
- Last year, Twitter added then removed the ability to receive DMs from any followers