Facebook announced it will start introducing video ads into everyone’s news feeds very soon.
In a blog post the social network said 15-second video ads would begin appearing on user’s news feeds in the coming months. Luckily, the video advertisements won’t be a blaring, unavoidable experience.
Facebook detailed that the ads will play automatically upon loading its pages, but they would appear without sound and stop once people scroll past. Interested social media browsers, meanwhile, can click on the window to expand the video into a full-screen view with sound.
Going hands off
While the ads seem to be mostly unobtrusive for regular everyday users, Facebook plans to handle its ads in the same way the television industry does. The company plans to have ads run for only a short time and very specific audiences after they are bought in a "Targeted Gross Rating Points" strategy.
Facebook also plans to distance themselves from how the ads will be priced. Instead of pricing them directly, an independent third party named the Nielsen Online Campaign Ratings will set the rates for sponsored slots
The company also announced it will work Ace Metrix, a television and video analytics firm, to assess the "creative quality" of the ads. Together, the two companies will judge "creativity" based on "watchability, meaningfulness and emotional resonance" of each promotional clip.
Facebook might be slightly off its rocker thinking advertisements can be as good as a Scorsese directed film, but hopefully this means we will never see a simple infomercial pop up right next to our cat photos.
- Facebook has video ads and an army of drones in its future